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the Final Legs of the 4Ts Marketing Stool

The article by Guy Masono I referred to in the past describes the last two of the 4Ts as Transact and replica michael kors Track. I going to discuss in more detail what I believe these two mean for your marketing campaign.

Transact, Masono writes, to opening a two way cheap Michael Kors communication with customers and prospects based on the nature of an inquiry. For example, your website has a lead generating form that visitors may fill out in order to receive cheap Michael Kors more information about a product or service.

The results when you or one of your employees replies to that inquiry. How quickly do you respond? Do you respond with an automated e cheap michael kors mail reply? With a phone call? If you don hear back from the customer, do you respond again? If so, how? With michael kors cheap another phone call? With more information sent via e mail.

Follow up is key. It really is more than key it is critical. Do your salespeople know what your marketing department is doing so that they may respond appropriately when a marketing campaign begins? Does your fulfillment manager have the tools, systems and processes ready to get your customers the products they order when they order it. Have a link missing in this communication/sales/fulfillment chain and just watch the chaos and lost sales that result.

Which brings me to the final T of Masono article, Track. I seen it too many times a business owner or marketing department spends oodles of dough in marketing, but keeps track of nothing. Did the direct mail piece bring in the $1 million in sales over six months, or was that the pay per click campaign on Google? Or a combination? Or neither? There are a number of tools out there to help you do this some are free and some are available for a nominal cost. If you don know how replica cheap Michael Kors to set these up properly, I recommend hiring someone to help you with this as the costs of setting this up will far outweigh the benefits of saved marketing dollars that are being wasted on inefficient efforts.

Track your results today and you know where best to spend your marketing dollars tomorrow.

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Hartland Ross (51 Posts)

Hartland Ross is an online marketing strategist, entrepreneur, and founder and president of eBridge Marketing Solutions an online marketing agency and consulting firm catering to B2B Technology companies.

Considered a pioneer in the online world, Hartland has been working in the sales and marketing of web based technology companies since Michael Kors handbag outlet 1999. He is well recognized and regarded in the hosting industry and to cheap michael kors bags date has worked with over 150 web hosting companies providing business growth, marketing strategy and industry direction advice and recommendations.

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